Evoluna's First 100 Days

A hundred days ago, Evoluna went live. I remember that morning well, because the feeling was two things at once. On one hand, I knew the idea was right. On the other, I knew that every new platform stands in front of the same wall in its first months. There are no people, because there is no content, and there is no content, because there are no people. I wanted to look honestly, a hundred days later, at which way we had moved. Now I know.

Let me start with why Evoluna exists at all. For years I have seen that people are not left without help because good specialists are missing. There are many of them in Estonia, and they are good. People are left without help because the first step is unclear. You feel that something needs attention, but you do not know whether your question is about the body, the mind, relationships, work or inner balance, nor who you should turn to. Specialists are scattered across hundreds of websites, and the one you find depends more on a search engine's algorithm than on who could actually help you. Evoluna is built on a different logic. One place a person comes to first, and from where they find their way to the right person.

What has surprised me most over these hundred days is how the growth has come. About 95 percent of our visitors have reached Evoluna organically, through Google, direct links and people sharing it with one another. The only advertising I have spent any money on at all is 50 euros on Facebook. I point that number out on purpose, because it says something important. People have not been bought here. They are genuinely looking for what Evoluna offers, and Google has already started finding us on its own, which for most early platforms is, in the first hundred days, more a dream than a reality.

And what makes me even happier is that when people arrive, they stay. The average visitor spends 3 minutes and 7 seconds on Evoluna. That is about three times longer than on an ordinary website, where the number often stays around one minute. The number of views tells you that people come. Three minutes tells you something more important. It tells you that they do not make a quick turn, but read, weigh things up and genuinely look for the right person.

Here are the numbers themselves. In a hundred days, pages have been opened more than 16,000 times, and more than 2,000 people have visited the platform. Specialist profiles have been viewed more than 5,280 times, and interest is growing faster than before, with more than 870 views in the last week alone. People have reached a specialist's contact more than 4,282 times. They do not just look at a list, they move toward the next step. And the community is alive in substance too, because in these hundred days specialists have already published 51 articles and shared their knowledge.

There is one thing I want to be honest about, and that is unclaimed profiles. Some Evoluna profiles have been created from publicly available professional information, from places where a specialist's services are already visible anyway. These profiles are waiting for their owner. And the interesting part is that they are already being viewed, more than 1,800 times in total, which means people are looking for these specialists even before the profiles have been claimed. Every specialist can take over and complete their profile at any time, or remove it if they wish. The choice is always theirs. My recommendation is simple. Look at it as one more channel for your visibility, one that is already working in your favor.

I also want to say that Evoluna is not finished. I do not mean that as an excuse, but as a principle. Evoluna is a constantly evolving mechanism, not a completed product. Every week, four to five updates and improvements reach the platform. We simplify functions, add small conveniences and refine the experience, because it is exactly these small things that decide whether a person stays or leaves. And a large part of these improvements have not been born in my head, but have come straight from the users. I am grateful to everyone who has taken the time to say honestly what works and what does not. I can say with confidence that at least 80 percent of their ideas have by now actually been built. Trust is built precisely this way, by listening and then doing.

Where do we go from here. For me, Evoluna is not a product I want to turn into money as fast as possible. It is a project whose purpose is to give the specialist free tools to share their competence, and the person seeking help a clear path to the right person. We do not broker promises or outcomes, we build the path between a person and a specialist. The next step is cooperation. We are beginning talks with Estonian professional associations and umbrella organizations, because I believe this field can genuinely be made better only together, not alone. If we can bring the community of therapists, mentors and coaches into one trusted place, the person who wins most is the one who today does not know where to start.

A hundred days is a short time. But it has been enough to see one thing clearly. When you build something people genuinely need, you do not have to lure them in. They find the way themselves. Our job is simply to keep that way clear.

Pert Lomp, founder of Evoluna