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Sales Leader, DISC Trainer, Sales Coach
Kristel helps companies build strong sales cultures, optimize processes, and boost revenue. With 17+ years in media, advertising, and B2B sales, she offers tailored training, consulting, and outsourced sales solutions. She solves challenges in sales team underperformance, poor client acquisition, and lack of structured sales strategy. Sales Enthusiast with 17 Years of Experience – Empowering Teams to Reach New Heights I am a results-driven sales leader with over 9 years of experience managing and developing high-performing sales teams in the media and advertising sectors. Throughout my career, I have successfully led sales teams at FOX International Channels, AS Postimees (print and radio sales departments), and played a key role in helping Intense Growth HUB OÜ become the third-largest media agency in Estonia. My passion lies in building strong client relationships and empowering sales teams to unlock their full potential. I believe that a strong sales culture, fueled by open communication, collaboration, and a positive mindset, can turn any challenge into an opportunity. My leadership journey has taught me that sustained success comes from consistent coaching and mentorship, not just talent. I am a certified DISC behavior trainer and certified Sales Trainer, having earned my credentials under the guidance of renowned Swedish sales trainer Peter Eriksson. With over 34 years of experience across 28 countries, Peter has impacted more than 4,000 participants, working with prestigious companies like Volvo, Tele2, Statoil, and ABB. His dynamic and holistic approach to training emphasizes continuous learning and tailored methodologies to enhance team performance — values that deeply resonate with my own approach. By combining behavioral insights with practical sales techniques, I create tailored training programs that help sales teams close bigger deals and build lasting client relationships. My approach focuses on personalized coaching, open-ended questioning techniques, and customized argumentation, empowering teams to achieve measurable results. If you're ready to elevate your team's performance and conquer new peaks, let's connect. I'd love to discuss how I can help your business reach its next level of success.
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